In this podcast, Tom Griffiths, Founder and CEO of Synergy CFO Solutions, interviews Michalis A. Michael, Co-founder and CEO of listening247. They explore how listening247 analyzes real online customer conversations and leverages AI to generate ad prompts and campaign ideas, helping small and mid-sized businesses break through the creative bottleneck.

Podcast Highlights:

1. How listening247 uses AI to tag and analyze social media posts and comments for sentiment, topics, and brand signals.
2. What makes listening247 different, moving from conversation insights to structured ad prompts rather than relying only on manual prompting.
3. How brands can go from producing a small number of ads each month to generating hundreds of testable ad ideas.
4. A real example of creating hundreds of ad ideas for a health and wellness brand while staying aligned to brand guidelines.
5. How the subscription model works, with plans based on ad volume and the number of social posts processed.
6. Product and growth roadmap, including plans to expand distribution through marketplaces and ecommerce ecosystems.
7. Why conversation data is a durable advantage for modern marketing teams looking to improve relevance and speed.

Ideal for:

1. SMB founders and marketers who want to scale ad creative without adding headcount.
2. Brands looking to improve ad relevance by using real customer language and needs from online conversations.
3. Teams exploring AI for ad automation, social listening, and faster campaign testing.

Listen Now On: YouTube

P.S. Have questions about the podcast? Contact us at: info@listening247.com. We’re happy to help!

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In this short but insightful podcast, Sima Vasa, CEO of Infinity Squared, interviews Michalis Michael, CEO of listening247, on the Data Gurus Podcast. They explore how listening247 utilizes AI for data collection and analysis in market research and delve into key insights on the advancement of AI technology.

Podcast Highlights:

1. ‍AI and Efficiency: Michalis Michael, CEO of listening247 Group, discusses how his organization leverages AI to enhance both the gathering and analysis of market data;
2. ‍Types of AI: Michalis explains the distinction between Narrow AI, which includes machine learning models used for data analytics, and Strong AI; ‍
3. Machine Learning Insights: He highlights that machine learning models are most effective when trained on human inputs, though this still introduces some subjectivity in the outcomes; ‍
4. AI's Role: AI is described as a powerful tool for efficiently aggregating and categorizing large volumes of data, but it’s not a cure-all. The best results still require human involvement to apply AI meaningfully;‍
5. Human Touch: Despite its advancements, AI tools need a human touch to be implemented effectively in real-world scenarios.

Ideal for:

1. Individuals curious about the evolution of AI and its practical applications in various industries.
2. Those interested in understanding how AI and machine learning can be applied to enhance market data collection and analysis.

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Listen Now On: iTunes, Spotify, Blog, YouTube

P.S. Have questions about the podcast? Contact us at: info@listening247.com. We're happy to help!