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A global leader used AI-powered social listening and a dynamic online community to capture nuanced consumer insights across six countries—accelerating decisions and cutting costs.

Challenges:

A global company faced the dual challenge of improving product perception and performance without increasing expenditure. Tasked by the CEO to deliver actionable insights, the Marketing Director needed a solution that was both quick and cost-effective, as traditional market research methods were proving too slow and expensive for the dynamic market landscape.

Solutions:

To address these challenges, listening247 introduced an innovative solution: a private online community platform designed to serve as an advisory board comprising consumers. This platform facilitated realtime interactions and allowed the marketing team to conduct various activities like polls, asynchronous discussions, and video diary sessions.

Benefits for the Client:

1. Accelerated Decision-Making: The client rapidly acquired preliminary consumer feedback that informed critical marketing decisions, keeping them ahead in a competitive market.

2. Economic Strategy Refinement: The online community platform reduced overall market research costs while providing valuable insights, maximising ROI on marketing spend.

3. Deeper Consumer Connection: Continuous engagement with the consumer base through the platform enhanced brand loyalty and provided deeper insights into the consumer experience, improving marketing strategies and product offerings.