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CHALLENGES:

A Leading Fast-Casual Restaurant wanted to:

1. understand public sentiment and brand perception among a saturated, fast-paced UK market
2. compare share of voice with competitors 
3. identify growth opportunities

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SOLUTION:

Using its proprietary Gen AI model, l247:

1. Analysed 26,746 posts from online conversations about the brand and its competitors and found

• They have the largest share of voice among their competitors on TikTok, Instagram, and Facebook
• Facebook dominated customer experience conversations 

2. Identified conversational themes to drive social content 

• Growing conversations about creatively incorporating the restaurant’s sauces into homemade meals 
• Go-to spot for reunions and celebrations.
• First-time international diners find the restaurant memorable with its unique flavours.

3. Suggested Marketing Actions

• Memory Wall in Restaurants
• Loyalty Rewards for Celebrations
• Global Tastes Spotlight 

4. Drafted Ad Copy & Generated AI Imagery

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Results:

1. Real-time analysis allowed the brand to benchmark competitors and identify market white space.
2. AI insights cut analysis time, enabling faster action on customer feedback and trends.
3. Sentiment breakdowns guided more effective marketing and customer engagement strategies.