The Book
Marketing Research Reconfigured
How AI turns what customers say on their own, without being asked, into insight you can act on. A practical guide by listening247 founder Michalis A. Michael and Nicos Rossides.
Routledge · 1st edition, 2026 · 210 pages · Foreword by Ben Page, former Global CEO of Ipsos
“Michalis and Nicos have crafted something remarkable here: a book that manages to be both an obituary and a birth announcement of our industry.”
Ben Page, former Global CEO, Ipsos, from the foreword
Why read it
For decades, marketing research meant asking people what they think through surveys and focus groups. AI has opened up a new source: the vast amount of unstructured data, from social posts to reviews, where customers share opinions nobody asked for.
AI Powered Insight explains what that shift means in practice: the science behind the analytics, how synthetic data works, where automated recommendations and content creation fit, and why an insight only counts if it leads to action. It also takes the hard questions seriously, from privacy and algorithmic bias to the future of the researcher’s role.
01
Why what customers say without being asked is a new kind of feedback, and how AI makes it usable.
02
How to move from understanding to recommendations, foresight and real business decisions.
03
The guardrails every team needs on privacy, bias, transparency and manipulation.
Inside the book
From the history of the discipline to where AI is taking it next.
Who it’s for
Praise
“…a candid view of AI’s promise and a roadmap for action…”
“We are drowning in data but starving for wisdom.”
“Inspires us to let technology serve humanity.”
“…a powerful catalyst enabling teams to redefine and elevate…”
The authors
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Founder and CEO, listening247
An aerospace engineering graduate of TU Berlin with business training at Harvard Business School and London Business School, Michalis has worked in marketing research since 1991. He is the founder and CEO of listening247, which specializes in AI for unstructured data analytics, research and digital ad creation.
Meet our leadership
Professor of Management
An accomplished CEO and startup mentor, Nicos also chairs the listening247 Advisory Board. A Mombusho and Fulbright scholar, he holds a doctorate in engineering from Kyoto University and is a graduate of MIT Sloan’s Program for Senior Executives. He is also the author of Engaging the Workforce.
listening247 is built on the idea at the heart of AI Powered Insight: the most useful customer feedback is often the feedback nobody asked for. We listen to live conversations, turn them into insight and create on-brand ads from it.
Buy the book
Institutional eBook access through Taylor & Francis eBooks.
Michalis A. Michael, founder and CEO of listening247, and Professor Nicos Rossides, who chairs the listening247 Advisory Board. It is published by Routledge.
How AI is changing marketing research, from analyzing unsolicited customer opinion at scale to synthetic data, generative foresight and the ethics of AI-driven insight.
On Amazon, directly from Routledge, or from other book retailers using the ISBNs above. Libraries and institutions can access the eBook through Taylor & Francis eBooks.
Yes. The eBook is available from Routledge, and institutions can access it through Taylor & Francis eBooks.
Marketers, researchers, CX practitioners, data scientists, agency leaders and advanced business students who want a clear view of where AI is taking marketing research.
