Overview

A leading Beauty Tech Brand partnered with listening247 to leverage AI-powered market intelligence and ad automation to guide brand positioning and 2026 campaign planning. This was achieved by gathering actionable consumer insights and campaign inspiration through monitoring global conversations about the brand, its competitors, and the broader wellness and beauty tech categories.

Challenge

The Beauty Tech Brand wanted to understand how their brand was perceived globally compared to competitors and identify common themes within the wellness and beauty tech space. They required a scalable solution to analyze up to 68K+ posts over six months from diverse sources including social media, blogs, forums, and news.

Solution

listening247 deployed its proprietary AI engine, DataVinci, to gather and analyze real-time conversations in English across multiple platforms (Facebook, YouTube, TikTok, Instagram, X, Reddit, blogs, forums, reviews, news articles). DataVinci tagged conversations by brand, theme, and sentiment to uncover drivers of consumer perception and competitive positioning.

Deliverables included:

• Monthly mood boards and draft images
• 10 static digital ads per month (60 total) for campaign ideation and organic posts
• Access to an interactive online dashboard with weekly updates
• Beta access to the listening247 self-serve tool for ad variation production
• Executive PowerPoint report with conclusions and recommendations after three months

Results

Research Results:

• Analyzed 68,729 posts revealing 71% of conversations are brand-neutral, highlighting a major growth opportunity for the Beauty Tech Brand.
• Identified a "Credibility Gap" where the brand was perceived as recovery-focused versus competitors’ skincare authority.
• Confirmed strong positive sentiment (NetSentimentScore 93) with Reddit as a key source of critical feedback for product refinement.
• Pinpointed Product Launches, Promotions, and Self-Care as top drivers of consumer interest.
• Recommended shifting from technical messaging to beauty-focused storytelling to better engage the target audience.

Ad Results:

• Launched hyper-relevant, data-driven campaigns aligned with "beauty-first" consumer insights.
• Delivered clear brand positioning and competitive analysis to refocus messaging on "Facial Performance" and "Skin Health."
• Reduced manual workload by generating 60 ready-to-run ads from 68k+ conversations using DataVinci.
• Provided real-time insights via an interactive dashboard for agile 2026 campaign adjustments.
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