Michalis A. Michael, CEO of listening247 and Dr. Antonina Santalova, GIHE Academic Dean will be attending the prestigious Monaco Symposium on Luxury 2025, where they will present groundbreaking research on luxury brand valuation. Held from April 1-3, 2025, this elite international event bridges academic expertise and industry leadership in the luxury sector, fostering high-level discussions and knowledge-sharing.

On April 3rd, at the International University of Monaco (IUM), Michalis and Antonina will present Session 15: Bridging Brand Value Perspectives: A Novel Approach to Measuring Luxury Brand Intangible Value Through Unsolicited Consumer Data. (Michalis A. Michael, Paul Hounnaklang, Antonina Santalova, Nicos Rossides, Jelena Krsman.)

Redefining Luxury Brand Performance: The listening247-Glion Luxury Brand Index

At the symposium, Michalis and Antonina will introduce the listening247-Glion Luxury Brand Index (LBI)—an innovative benchmark co-developed with the Glion Institute of Higher Education to transform how luxury brand performance is measured.

Unlike traditional luxury brand rankings that rely on financial data, surveys, or expert opinions, the LBI harnesses timely unsolicited consumer conversations from across the digital landscape. By leveraging AI-powered analytics and advanced statistical methodologies, the index brings a fresh perspective to online brand performance measurement in the luxury market.

Why the listening247-Glion LBI Matters

The luxury sector has long struggled with quantifying brand desirability beyond sales figures. Existing indices offer partial insights but fail to capture the holistic impact of consumer sentiment. The LBI fills this gap by aggregating millions of data points from platforms like Instagram, TikTok, X (Twitter), news articles, blogs, and online forums.

Key Features of the Index:

• Unsolicited Customer Opinion: A timely reflection of brand desirability, free from survey biases.

• Dynamic & Holistic: Tracks consumer sentiment and brand perception across multiple digital touchpoints.

• Mathematically Weighted Metrics: Ensures data accuracy and reliability using advanced AI-driven methodologies.

Who’s Leading the Luxury Digital Race?

The LBI ranks the world’s top luxury brands based on their digital footprint and online consumer sentiment. The latest rankings reveal some interesting insights:

• 1st: Dior – The leader in digital influence.

• 2nd & 3rd: Gucci & Saint Laurent – Tied in second place for their strong social engagement.

• 4th-6th: Louis Vuitton, Chanel, and Prada – Legacy brands maintaining cultural relevance.

• 7th & 8th: Cartier & Burberry - Solid online engagement reflected in their ranking.

• Discover the rankings of the other 12 brands by reading the full article here.

The findings suggest that while heritage brands retain value, trend-driven brands that engage effectively with digital audiences are shaping the future of luxury. The LBI is validated  through its correlation with  stock price fluctuations, reinforcing the impact of brand sentiment on market success.

The Future of Luxury Brand Valuation

As luxury brands navigate an increasingly digital-first market, the listening247-Glion Luxury Brand Index offers a crucial strategic tool for brand executives, investors, and analysts. This timely data-backed insights into brand desirability and influence, helps stakeholders anticipate trends, mitigate risks, and drive informed decision-making.

Register Now: Link to register

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