Michalis A. Michael, Founder & CEO of listening247 and lead author of the book AI Powered Insight (Routledge, 2026), will present a one-hour professional webinar for the Market Research Society on 26 November 2026. He will show how a layered AI stack, combining large language models, classical NLP and custom taxonomies, turns messy conversational data into insight teams can use every day. The session draws on anonymised real-world examples.

Why attend

• See how social posts, support chats, emails, sales calls and reviews can be cleaned and analysed together.
• Learn how AI finds themes, sentiment, emerging needs and the drivers behind conversations.
• Understand how the researcher's role is moving from collecting data to curating it.

What to expect

• Real examples of insight moving from analysis to suggested actions and generated content.
• Practical quality controls and the ethical questions every team should address.
• One hour of CPD, delivered online.

Logistics

Date: Thursday 26 November 2026, 11:00 to 12:00 UK time
Format: Online, 1hr CPD
Price: Free for MRS members, £40 + VAT for non-members
Booking: MRS: From Noise to Insight